“This will help build buzz for publishers,” Mr. Pasetsky said. “I don’t think there’s anything more valuable than creating a discussion around a magazine cover.”

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New York, NY – August 13, 2008 – CoverAwards, the news website developed by Life & Style’s former editor-in-chief Mark Pasetsky, today announced a cross-promotional agreement with Universal News, the largest independent retailer in New York City and the largest independent retailer of international press in the United States.

Under the terms of the agreement, CoverAwards (http://www.coverawards.com) will feature links directly to Universal News’ online sales service (http://www.UniversalNewsOnDemand.com) within posts featuring a magazine or newspaper cover.

Consumers can purchase the individual magazine or select from 6,000 titles from around the world. Universal News offers consumers in NYC delivery in less than two hours, as well as cost-effective national and international delivery. In addition, CoverAwards will be promoted in Universal News’ chain of stores via video and Internet café promotions.

“This is significant news for the publishing industry which continues to face challenges in selling print copies,” said Mark Pasetsky, Editorial Director & Publisher, CoverAwards. “It represents the first example of a major independent news website that is aggressively promoting print sales for all publishers and at the same time not cannibalizing the print product. Today’s announcement also represents our commitment to continuing to build the CoverAwards’ brand among publishers, advertisers and consumers.”

“This agreement demonstrates Universal News’ unique ability to increase the print sales and improve sell-through for publishers in today’s challenging newsstand environment,” said Justine Kawas, Vice President, Communications, Universal News. “The direct links from CoverAwards to UniversalNewsOnDemand will help publishers reach existing newsstand buyers in a convenient fashion as well as new consumers that may not traditionally have access to their newsstand product.”

About CoverAwards

CoverAwards delivers a quick, visual take on the biggest stories of the day in celebrity, fashion, lifestyle, media, politics, special interest, sports and teen news. CoverAwards is published by Tecktonik Media, which is headquartered in New York.

About Universal News

Universal News is the largest independent retailer in New York City and the largest independent retailer of international press in the USA.

Contact:

Mark Pasetsky / CoverAwards / 212.243.8543 / mark@coverawards.com

Justine Kawas / Universal News / 212.594.3113 / justine@universalnewsnyc.com

Mark Pasetsky, editorial director and publisher of Tecktonik Media, said the impetus behind the launch is a big movement for corporate brands to begin developing editorial content that keeps their sites fresh and that drives people to their sites. To ensure that sites appear high up in natural search listings, companies need to have a blog or real-time content that is being updated daily and is using the keywords they want to optimize, he said.

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“Direct Blog Ads are a combination between traditional blog posts and ads,” said Mark Pasetsky, Editorial Director & Publisher, Tecktonik Media. “Marketers are now able to promote their offerings in the place visitors are most engaged - directly in the blog. While the posts will look like a typical blog post, we will clearly mark the post as a Direct Blog Ad so visitors will know the difference.”

Direct Blog Ads are perfect for media and entertainment companies who are promoting shows, movies and events. It can also be used by companies who are marketing products that are specifically targeted to our visitors’ interests.

In order for companies to participate in the Direct Blog Ad program, content must be approved by Tecktonik Media and must be of interest to our blog readers. In addition, editorial is written about the content provided in the style of the blog.

Tecktonik Media was founded in 2007 by Life & Style’s former general manager and editor in chief Mark Pasetsky. Under his direction, the magazine became the fastest growing magazine on the newsstand. The magazine was also named the 2004 Magazine Launch of the Year by magazine guru Samir Husni. For more information on Tecktonik Media and our network, please visit http://www.tecktonikmedia.com).

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It’s called Cover Awards, and on it Pasetsky weighs in on the covers of various weekly magazines, noting what he would have done differently…

Click, don’t scroll, your browser to this hot new site immediately.”

For the complete piece, click here but a word of caution: Yes, that’s me in a Cowboy hat. That picture was taken at a Halloween party! I have to admit it’s not my best look.

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