Tecktonik Media features a team of industry veterans brought together with one purpose: Help you effectively integrate social media into your business.

Our approach was developed by editorial and communications veteran Mark Pasetsky.   His in-depth experience leading two national weekly magazines and creating communications programs for top brands is what distinguishes our organization.

OK! Magazine
As OK! Magazine’s Managing Editor, Mark oversaw the entire print and online editorial operation of this weekly celebrity magazine.  He is credited with increasing the magazine’s readership by 26 percent and lowering the magazine’s median age to 28.3, the youngest of all the celebrity weeklies.

Life & Style Weekly

Mark served as the the editor in chief and general manager of Life & Style Weekly, the fastest growing magazine on the newsstand and the 2004 Magazine Launch of the Year.

In Touch Weekly

Mark is credited with the incredibly successful public relations launch of InTouch Weekly.  He developed the PR strategy, which led to consistent media placements on national TV, print and online media placements.  In addition, Mark orchestrated the magazine’s one year anniversary celebration in NYC.

MTV

While at MTV, Mark served as MTV Networks vice president of communications for the company’s online division.  He oversaw corporate and consumer public relations for MTV.com, VH1.com and Nick.com.