Tecktonik Media is a publishing company founded by Mark Pasetsky, Life & Style Weekly’s former general manager and editor in chief.

In 2007, Pasetsky launched CoverAwards, which specializes in delivering readers the biggest stories of the day in celebrity, politics and media.

Tecktonik Media is headquartered in New York City and was founded in 2007.

Mark Pasetsky, Editorial Director & Publisher

Mark Pasetsky is the editorial director and publisher for Tecktonik Media. Pasetsky oversees the editorial content for CoverAwards.

Pasetsky also provides independent consulting services and offers his clients a unique combination of senior-level editorial and communications experience. His areas of expertise include print & digital editorial consulting, public relations counsel and media training.

Prior to launching Tecktonik Media in 2007, Pasetsky served as the editor in chief of Bauer Publishing’s Life & Style Weekly. Prior to his role as editor in chief, Pasetsky was the magazine’s general manager. Under his direction, the magazine became the fastest growing magazine on the newsstand. The magazine was also name the 2004 Magazine Launch of the Year by magazine guru Samir Husni.

Previously, Pasetsky began his first entrepreneurial venture when he launched communications firm Mark Allen & Company in 2001. Clients included Bauer Publishing’s In Touch Weekly, MTV Networks Logo TV, and Infinity Broadcasting (now CBS Radio). Pasetsky also launched a new program called Executive Branding designed to raise the profile of CEOs and senior-level executives and quickly became a leading expert in the area with articles in Fortune and Portfolio.

Pasetsky held the position of vice president for MTV Networks online division, which included oversight for all corporate and consumer communications’ activities for the company’s web sites including MTV, VH1, and Nickelodeon.

Pasetsky became entrenched in the Internet space in the late 90s when he held a variety of senior level positions at the nation’s leading Internet PR firm Middleberg & Associates. There he counseled clients, including MTV Networks, TheStreet.com, BMG Music and others.

Pasetsky is a graduate of the University of Maryland, where he earned a B.A. in Journalism.

Mara Siegler, Managing Editor

Mara Siegler serves as managing editor for Tecktonik Media’s CoverAwards.

Previously, Siegler freelanced for a variety of daily newspapers and celebrity-focused web sites. In addition, she managed her personal indie rock blog Brewed Fresh. At Tecktonik Meida, Siegler is responsible for breaking news.