Tecktonik Media, a digital media network, has launched a new blog advertising platform called Direct Blog Ads.

Mark Pasetsky, editorial director and publisher of Tecktonik Media, said the impetus behind the launch is a big movement for corporate brands to begin developing editorial content that keeps their sites fresh and that drives people to their sites. To ensure that sites appear high up in natural search listings, companies need to have a blog or real-time content that is being updated daily and is using the keywords they want to optimize, he said.

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