DM News: Tecktonik Media Launches Direct Blog Ads Platform

Tecktonik Media, a digital media network, has launched a new blog advertising platform called Direct Blog Ads.

Mark Pasetsky, editorial director and publisher of Tecktonik Media, said the impetus behind the launch is a big movement for corporate brands to begin developing editorial content that keeps their sites fresh and that drives people to their sites. To ensure that sites appear high up in natural search listings, companies need to have a blog or real-time content that is being updated daily and is using the keywords they want to optimize, he said.

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MARK PASETSKY’S TECKTONIK MEDIA ANNOUNCES “DIRECT BLOG ADS”

New York — July 7, 2008: Tecktonik Media, the digital publishing company featuring CoverAwards.com, today announced the launch of Direct Blog Ads™ (http://tecktonikmedia.com/advertise/), a new approach in blog advertising.

“Direct Blog Ads are a combination between traditional blog posts and ads,” said Mark Pasetsky, Editorial Director & Publisher, Tecktonik Media. “Marketers are now able to promote their offerings in the place visitors are most engaged - directly in the blog. While the posts will look like a typical blog post, we will clearly mark the post as a Direct Blog Ad so visitors will know the difference.”

Direct Blog Ads are perfect for media and entertainment companies who are promoting shows, movies and events. It can also be used by companies who are marketing products that are specifically targeted to our visitors’ interests.

In order for companies to participate in the Direct Blog Ad program, content must be approved by Tecktonik Media and must be of interest to our blog readers. In addition, editorial is written about the content provided in the style of the blog.

Tecktonik Media was founded in 2007 by Life & Style’s former general manager and editor in chief Mark Pasetsky. Under his direction, the magazine became the fastest growing magazine on the newsstand. The magazine was also named the 2004 Magazine Launch of the Year by magazine guru Samir Husni. For more information on Tecktonik Media and our network, please visit http://www.tecktonikmedia.com).

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New York Magazine Reviews CoverAwards.com

From NYMag.com: “Pasetsky has started a blog that is fascinating and gross and wonderful all at once, like a silkworm…

It’s called Cover Awards, and on it Pasetsky weighs in on the covers of various weekly magazines, noting what he would have done differently…

Click, don’t scroll, your browser to this hot new site immediately.”

For the complete piece, click here but a word of caution: Yes, that’s me in a Cowboy hat. That picture was taken at a Halloween party! I have to admit it’s not my best look.