“The readers see the celebrities as their friends,” says Mark Pasetsky, former Life & Style editor and the current head of CoverAwards.com. “You wouldn’t call your friend by their last name when you go to see them. The people who buy these magazines know these stars, and you don’t want to insult their intelligence by using a last name.”To view the full article, click here.
“As head of communications for the online division of MTV, Mark Pasetsky spent much of his time branding the group’s C.E.O., Nicholas Butterworth. The idea was to establish Butterworth as a cutting-edge digital pioneer by getting him booked to speak at music and industry conferences and convincing reporters to quote him as an expert in industry publications.
“It was a full-time job to build up his brand,” Pasetsky says. “He was basically on a speaking tour half the year.” After realizing how much time he was devoting to executive branding, Pasetsky eventually decided to form his own consulting company.”
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The hipsters have Flavorpill. Cool dads have Urban Daddy. Young i-bankers have Thrillist. But where can CEOs turn for lifestyle advice? Mark Pasetsky, former Life & Style EIC and founder of Tecktonik Media, is here to help.
In conjunction with Tom Taraci, CEO of TJT Motivation, an incentive marketing firm, Pasetsky launched Taraci.com, a site aimed to help the bosses we love spend their hard-earned cash. As editorial director, he creates content around vacations, restaurants, products and more curated by Taraci, a self-proclaimed foodie and travel expert.
Taraci says the goal of Taraci.com is to inform CEOs about the wealth of luxury opportunities, as well as to drive traffic and attention back to his company and its luxury brand catalogue, The Taraci Collection. “[The site] is a lifestyle play for CEOs,” Pasetsky adds, noting that incentive marketing is a $50 billion a year business.
Initial sponsors for Taraci.com include Canon and Marriott.
Full release after the jump.
